Rock Setup v1.0.0
Last updated: March 25, 2026
1
Context
2
Rock Basics
3
Discovery
4
AI Coaching
5
Output
90-Day Business Operating System
Rock Setup
90-Day Priority Builder

Most teams botch their Rocks. Vague names, no done criteria, missing milestones, shared ownership — and then wonder why nothing gets done. This tool fixes that.

80%+
Typical Rock completion rate
3–4×
Better than annual plans
99%
Of failures: not SMART
16
Coaching principles built in
Why Rocks Fail
🌫️
Vague Naming
"Improve customer service" — no specificity, no finish line, no momentum.
🎯
No Done Criteria
Without a binary finish line, teams can't tell if the Rock is complete.
🗓️
Missing Milestones
On-track until suddenly off-track — with no time left to recover.
👥
Shared Ownership
Two owners = no owner. Shared accountability dilutes by 50%+.
📋
BAU Disguised as Rock
"Hit monthly targets" is someone's job — not a 90-day priority.
🔗
No Vision Alignment
Busy but not gaining momentum — effort that doesn't compound.

Takes 5–10 minutes. AI-coached. Free.

Step 1 of 4
Company Context

Tell us about your company. The AI uses this to understand your goals, priorities, and direction — so the coaching is specific to you, not generic.

The more context you provide, the sharper the coaching. Include whatever you have — even rough notes are better than nothing.
Step 2 of 4
Rock Basics

Give us the foundation. Don't overthink the name — we'll refine it together. Just capture your intent.

A rough working title is fine. We'll sharpen it. Use outcome language if you can — what will be true at the end of 90 days?
Company Rocks are set by the leadership team. Department Rocks support Company Rocks. Individual Rocks roll up to Department Rocks.
One person. The single throat to choke. Who reports on-track or off-track every week?
Should be the last day of the current quarter.
Who else is involved? List names and roles. They support the owner but are not accountable for completion.
Step 3 of 4
Discovery Q&A

Answer these questions about your Rock. The AI generated them specifically for your Rock and company context. Speak your answers or type them — be honest and specific.

Step 4 of 4
AI Coaching

Here's your Rock analysis. Review the coaching, refine anything that needs work, and chat with the AI until your Rock is fully hardened.

Rock Coach — Ask anything, refine anything
AI
I've analyzed your Rock above. Ask me to refine the name, sharpen the done criteria, adjust milestones, or explore any of the flagged issues. When you're satisfied, click "Finalize Rock" below.
Your Rock is Ready
Rock Output

Your hardened Rock plan is ready. Copy it, download it, and bring it into your next quarterly planning session.

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