Question 1 of 9 The Trigger
Benny Fisher · Universal Discovery Framework

Benny's 9 Magic
Sales Questions

The 9 Questions That Close More Deals

Top sales teams don't wing it. They ask the same 9 questions, in the same order, every time. Build your custom version in minutes.

42%
Higher close rate
Teams with a documented discovery process close 42% more deals than those without one
2.3x
Faster rep ramp time
New reps with a scripted discovery sequence hit quota 2.3x faster than those learning on the fly
28%
Larger average deal size
Structured discovery uncovers more pain — buyers who feel heard spend 28% more on average
67%
Fewer objections at close
When discovery is done right, 67% of common objections never come up — they were handled in the questions
Step 1 of 2 — Your Business

Tell Us About Your Business

This is how we customize every question to your industry, your deals, and your voice. The more specific you are, the better the output.

In-home appointments
Phone / video calls
Door-to-door
Inbound leads
Outbound prospecting
Referrals
Trade shows / events
Owner / founder
Dedicated sales reps
Field technicians
Account managers
Inside sales team
Step 2 of 2 — Your Buyer

Tell Us About Your Buyer

The more you know about who you're selling to, the sharper every question becomes. Think about your best customers.

Generating Question 1 of 9
The Trigger
Benny's 9
Magic Sales Questions
Built for — · — · Buyer: —
Bonus Step — Brand Your Sequence

Name Your Sequence

Give your discovery sequence an internal brand name. Something your team can own, remember, and rally around. Here are 5 ideas based on your company.

Not feeling any of these? Tell us why and we will generate 5 more.
Too generic
Too corporate
Too casual
I want something shorter
More aggressive
Reference our industry
Reference our company